Informatica’s Virtual Master Data Management Workshop

Understand the key components of a master data strategy and how to connect data capabilities to your core business strategies

Data-driven transformation is imperative for every organisation, but very few still have a comprehensive master data strategy, and many find it hard to develop one. Companies are struggling to keep up with the explosion of information and are just beginning to explore how creating a complete, trusted, and contextual view of master data assets across multiple data domains and business functions can deliver great outcomes.

During this workshop, we will cover how you can:

• Create a single view of your most valuable data
• Identify relationship insights within your data to derive connections between customers, products, suppliers and more
• Gain a complete view of all interactions by linking transactions and interactions for a contextual view of a customer’s behaviour.

This workshop is designed for organisations and individuals responsible for making better use of their data to drive their organisation’s business strategies. It will provide value to those who:

• Need to develop a Business 360 data strategy
• Struggle with getting buy-in from executive leadership
• Want to achieve a holistic view of their customers, products, suppliers, financial data
• Have been technology focused and need to align technical capabilities with business capabilities
• Lack a ‘data value’ communication plan

This session will give you an understanding of all the considerations necessary to define a data strategy with a practical approach to move forward.