Using Informatica MDM to improve customer experience while reducing costs and risk.

Improving customer experience can seem a daunting prospect, especially if you have customer data spread across multiple disparate silos.

What if you have multiple product lines, each with their own customer database? How can you effectively upsell and cross sell to your customers? Do customers complain about a disconnected experience acrosss your different channels? 

If you recognise these challenges, you may be looking to create a single version of the truth for customer data so that you can feed marketing tools and analytics with accurate, complete and trusted data.

During this workshop, you'll see first hand how you can use Master Data Management to create a single view of your most valuable data. Learn how to:

• Model your business data
  
• Ingest data from your multiple sources
• Profile and cleanse your data
• Create a golden record
• Identify relationship insights within your data to derive connections between customers, prospects, suppliers and more
• Use CLAIRE at every step of the process to automate manual tasks