Your entire retail operation revolves around your products. That makes your product data central to the success of all your efforts. Product information management is changing the way retailers leverage their products to create a succinct, reliable customer experience.
But implementing effective PIM involves a mix of new strategy, new principles, new approaches, and new technology. Which means getting it right is not for the faint of heart.
Read “The Ultimate Workbook for Product Information Management” to find out everything you need to know to make the most of your product data. It’s about:
It’s the definitive guide to great product data and essential reading for anyone trying to improve the way their organization approaches its retail reality.