Marketers: Who is the most valuable person that could call you a marketing genius? Is it your boss, your colleagues, your shareholders? In today’s world, being called a marketing genius by your customers is the most valuable.
The job of the marketer is changing to provide new value to the organization as they become more data-driven, using customer information to create insights and drive growth.
3 out of 4 marketers say they will be responsible for the customer experience at their organization in the next five years, according to The Economist. Interaction at all points of the customer journey requires great communication in every channel.
Get this ebook, written for marketers, to learn how to use your customer contact data from all points of acquisition and retention to provide a great customer journey, across lines of business, touch points, and channels.