As data management becomes increasingly important to marketing activities, marketing operations must assess the organization’s data management proﬁciency, diagnose gaps and prioritize improvements.
This SiriusDecisions assessment dives into five components of data management and provides a model to guide marketing operations to evaluate and improve data management competencies.
What you’ll learn:
It’s time to rethink how you manage, share and validate your customer data so you can successfully deliver on your customer-centric strategies. By reviewing this SiriusDecisions Assessment Model, you can evaluate where you should prioritize your efforts in developing your data management strategy.