Informatica Cloud Next New York

Accelerate Your Cloud Journey

Date:Tuesday, April 7, 2015
Time:7:30am-12:15pm ET
810 Seventh Avenue at 52nd & 53rd Street
New York, NY 10019

Informatica Cloud Next New York

Accelerate Your Cloud Journey
Tuesday, April 7, 2015 (7:30am-12:15pm ET)


7:30 AM - 8:30 AM   Breakfast & Networking
8:30 AM - 8:45 AM   Welcome and Introduction
8:45 AM - 9:45 AM   Understand the Opportunity of Every Customer Interaction
9:45 AM - 10:00 AM   Break
10:00 AM - 11:00 AM   Delight Your Customers by Taking Your Salesforce Implementation to the Next Level
11:00 AM - 12:00 PM   Anticipate Your Business Needs With a Fresh Approach to Customer Analytics
12:00 AM - 12:15 PM   Closing Remarks

Session Descriptions
Understand the Opportunity of Every Customer Interaction
Eric Berridge, Co-founder and CEO of Bluewolf   

Salesforce has made it possible to collect and store massive amounts of information about each of our customers. But most of us don’t know how to use that data to fully understand and predict our customers’ needs. In this session Bluewolf and Informatica will discuss how to develop a customer obsessed culture and get the most value from every customer interaction. Informatica will perform a Customer 360 for Salesforce demonstration after the main session presentation.

Delight Your Customers by Taking Your Salesforce Implementation to the Next Level
Ajay Gandhi, VP Product Marketing, Informatica     

Your Sales, Marketing and IT teams have put all of their energy into customizing and rolling out the perfect Salesforce system. But what happens next?  What “gotchas” should you look out for and where should you invest your efforts as your Salesforce system grows? In this session Informatica explains the most overlooked aspect of customer data management and highlights potential areas for great ROI. A short customer data demonstration after the main session presentation 

Anticipate Your Business Needs With a Fresh Approach to Customer Analytics
Benjamin Pruden, Sr. Manager Product Marketing, Salesforce     

Many companies are investing in top customer programs to accelerate revenue and growth rates, by shifting their approach to their top 20, 30, or 50 customers—from a transactional sales relationship to that of strategic partners with shared success. Such a strategic approach requires cloud analytics and data-driven dashboards.  In this session Salesforce and Informatica will explain how to continuously integrate, clean, and relate large volumes of data from multiple sources (such as ERP system and cloud apps) to deliver a comprehensive understanding of your most valuable customers. Informatica will perform a Salesforce Analytics Cloud demonstration after the presentation. 


Eric Berridge Eric Berridge
Eric Berridge is the co-founder and CEO of Bluewolf, the first global consulting firm born in the cloud. In 2000, at the peak of the dot-com bust, Bluewolf was born. Despite economic turbulence in the tech sector, the emergence of cloud computing sparked a new wave of innovation and flexibility. Berridge recognized an opportunity to leverage cloud, social, and mobile technologies to help companies become more agile and better engage their customers. Unlike traditional consulting models, Bluewolf’s proven Agile Business Transformation methodology enables clients to realize business outcomes in weeks, not years.  

Ajay Gandhi

Ajay Gandhi
Ajay is VP Informatica Cloud Marketing. Prior to joining Informatica, Ajay was an executive with where he led all product positioning, content and marketing activities for Cloud Platform infrastructure services. Earlier in his career, Ajay worked at SAP, Oracle, BEA and E.piphany in senior product management and product marketing roles. He was also a consultant with McKinsey and an investor with Crimson, an early stage $500M VC fund. Ajay holds a Wharton MBA and a BASc in Computer Engineering from the University of Waterloo.

Benjamin Pruden Benjamin Pruden
Ben Pruden is a Sr. Manager of Product Marketing for Salesforce, where he has worked since 2012. He first joined Salesforce in the Marketing Cloud business and helped launch that brand upon the acquisition of Buddy Media. He joined the Analytics Cloud team shortly after the acquisition EdgeSpring, which served as the underlying technology for the Analytics Cloud Wave Platform, and has lead the group’s strategic decision making on pricing and packaging, messaging, and enablement. Prior to joining Salesforce, Ben worked as an entrepreneur in the language technology industry, starting and growing a company in Beijing, China and then later working in language technology sales in the Bay Area. He has an MBA from the University of Texas at Austin..  


Register today to join experts from Informatica Cloud, Bluewolf and Salesforce and learn how to take your cloud business to the next level.

Thank You To Our Sponsor

Bluewolf logo