Webinar | The digital purchase journey

Wednesday 9 March 2016 (15:00 – 16:00)

Webinar | The digital purchase journey

How to offer your customers a digital purchase journey?
Wednesday 9 March 2016 (15:00 – 16:00)

Webinar | The digital purchase journey

How to offer your customers a digital purchase journey?

Date: Wednesday 9 March 2016
Time: 15:00 - 16:00

Only a few years ago, when we wanted to buy something, we’d consult brochures and catalogs or look for a knowledgeable salesperson. Now, the way we buy has changed beyond recognition. And it keeps being reinvented. First, we went online, then things got social and today we’re mobile.

Put these trends together and you’ve got a completely new – and enormously demanding – consumer. The way we sell has got to change, too. The new purchase journey is digital – it’s shopper controlled, social powered, multichannel and search-guided.

Offering your customers a digital purchase journey is easier said than done. A lot of questions are rising when thinking of this:

  • How can I offer a seamless customer experience via the different channels?

  • How do I connect the dots between key information about customer, product, supplier and location?

  • How do we step out of the crowd for our targeted personas? How can we be relevant for our target audience in the world of digital commerce?

  • How can we improve mobile conversion?

  • How can we apply price intelligence to our products?

  • And last but not least: which role plays our data in all this? And how can this data help us to facilitate a digital purchase journey?

It’s time to address these questions as soon as possible. During this webinar we will provide the answers to the questions above by talking to best-practices of well-known organizations in the market.

Please join us and register for this highly informative webinar and take your first step in offering a digital purchase journey to your customers.

Agenda

15:00
Welcome and introduction
Marielle Verschoor, Master Data Management Specialist – Informatica
15:05
The digital purchase journey
Roy Machielsen, User Experience Director – Osudio
15:15
The role of data in the digital purchase journey
Marielle Verschoor, Master Data Management Specialist – Informatica
15:25
Micro-moments in the digital purchase journey
Roy Machielsen, User Experience Director – Osudio
15:35
Next steps towards becoming a digital company
Marielle Verschoor, Master Data Management Specialist – Informatica
15:45 Q&A

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