Customer 360 Workshop: MDM as a means for Business Enablement

Digital transformation and systems modernization that support customer initiatives require a foundation of trusted data that delivers a comprehensive view of customers, relationships, preferences, interactions and transactions. The unique challenge for architects involves an approach that is much different than the traditional application and data warehousing architectures.

Customer data exists across an ever-increasing number of channels, systems and applications, all of which are disconnected, and may hold data that is inconsistent, incomplete, and inaccurate. By separating out and centrally mastering key customer data from operational applications and systems of record, businesses can uncover significant insights, context, and relevance and use them to fuel market differentiation.

As an IT developer, architect or MDM project lead, you’re invited to attend an instructor-led workshop, where you will:

• Get a high level overview of Informatica MDM as a business enabling technology.
• Learn about the key components and requirements of an End-to-End MDM solution.
• Learn best practices, do’s & don’ts, architecture and implementation considerations.
• Take part in hands-on labs to get a feel of how it all works in practice.

Who Should Attend?
This workshop is tailored for IT developers, architects and MDM project leads who are leading the effort to gain more value out of their data.

Prerequisites:

Attendees should have:

• An understanding of data management principles and practices
• A general knowledge of managing data assets definitions, processes and standards
• Familiarity or prior experience with data management tools like Data Integration, Data Quality

Attendees should bring:
A personal laptop with the latest version of Google Chrome browser. No software installation is required on your laptop.

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