Fast and Trusted Insights

Big Data Lake Summit
June 2, 8.30-12.30

Fast and Trusted Insights

Big Data Lake Summit
June 2, 8.30-12.30

Faster and more trusted insights - less complexity and risk

Date:	June 2
Time:	8.30-12.30
Location:	Den Blå Planet Jacob Fortlingsvej 1 2770 Kastrup

A fast paced digital world needs fast decisions, short time to market, rapid innovation, and business agility.

Data is undoubtedly becoming the fuel for competitive advantage. When you are able to use all of your data - including big data from new data sources such as social data, web logs, sensor data, empower business users to explore data in novel ways, and industrialize the use of data to scale, you have the power to transform your business:

Discover and realize new revenue streams
Identify trends that will shape the business and enhance customers’ experiences
Gain a 360 customer view and build the next generation marketing platform
Fulfill extensive regulatory compliance needs

However, in a fast and constantly changing world with ever more data, turning data into value is not always straightforward.

Join us on June 2nd to listen to global and local thought leaders, and discuss with peers:

What are the keys to increased agility of the data-driven organization?
What is an intelligent data lake and how can it make a difference?
How can we democratize access to data so we can all use it in a self-service and collaborative manner for agile decision making and fast time-to-action?
How can we maintain data governance and protection so that the data assets we rely on are trustworthy?
How do you prepare yourself to make big data work for your specific use cases?

Agenda
(preliminary and subject to change)

8:30 - 9:00	Registration and Breakfast
9:00 - 9:15	Welcome Lisa Oreland Murby, Nordic Sales Director and Regional Leader, Informatica
9:15 - 10:00	Data Driven Digital Transformation - faster and more trusted insights with next generation analytics Richard Ganley, Senior Vice President Data Integration Segment, Informatica
10:00 - 10:20	Use case Intelligent Marketing Data Lake: Connect the Marketing Data Dots - from complexity to agility Karin Westlund, Nordic Marketing Manager, Informatica
10:20 - 10:40	Coffee Break and Networking
10:40 - 11:10	Industry Perspectives - Data Lake Initiatives to Drive Business Outcomes Stig Torngaard Hammeken, Director, Deloitte
11:10 - 11:40	Customer Case - The Digital Journey and Agile Transformation of Maersk Transport and Logistics Karsten Brandt-Larsen, Head of Agile Data Labs
11:40 - 11:50	Closing Remarks Lisa Oreland Murby, Nordic Sales Director and Regional Leader, Informatica
11:50 - 12:40	Lunch and Networking
after lunch	Optional 'Behind the Scenes' tour of the Aquarium

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Speakers

	Karsten Brandt-Larsen Head of Agile Data Labs, Maersk Line
	Richard Ganley Senior Vice President Data Integration Segment, Informatica
	Stig Torngaard Hammeken Director, Deloitte
	Lisa Oreland Murby Nordic Sales Director and Regional Leader, Informatica
	Karin Westlund Nordic Marketing Manager, Informatica

Session Descriptions

Data Driven Digital Transformation - Faster and More Trusted Insights with Next Generation Analytics
Richard Ganley, Senior Vice President Data Integration Segment, Informatica

Use Case: Intelligent Marketing Data Lake - Connecting the Marketing Data Dots
Karin Westlund, Nordic Marketing Manager, Informatica

Being a marketer these days, means navigating a very complex reality of unpredictable purchase journeys and an exploding marketing technology landscape. In a digital world, data is gold, but how do we leverage it for insights and actions when it is fragmented, hard to trust and use? How do we understand all the various customer interactions, and how do we track a multitude of KPIs to take the right decisions and show marketing's value?

In this session, you’ll hear how Informatica's marketing organization has implemented a Marketing Data Lake to help us connect the dots and reveal an integrated view of customer data across marketing applications, thereby moving from complexity to agility.

Industry Perspectives - Data Initiatives to Drive Business Outcomes
Stig Torngaard Hammeken, Director, Deloitte

Big Data has been hyped for a while and recently it has reached beyond a technical audience. This means that Big Data has different meaning dependent on professional background and it has to be addressed by a cross functional initiative. For several years Deloitte has worked with clients internationally and locally with both the business side and technical implementations of data-driven initiatives. This session will explain a winning formula to exchange the value in data to tangible business value.

Customer Case: The Digital Journey and Agile Transformation of Maersk Transport and Logistics
Karsten Brandt-Larsen, Head of Agile Data Labs, Maersk Line

Digitization of the transport and logistics industry is still in its early stages, but will fundamentally change the industry. What is the current position of Maersk Transport and Logistics - a global industry leader - and how will it evolve? In this session, Karsten Brandt-Larsen will share some aspects of Maersk’s digital journey, key priorities, approach to innovation, and the prominent role of data and analytics.