Product Information Management vs. Ecommerce Product Content Management

Informatica MDM – Product 360 provides a single view of product data not available from traditional PCM systems

Product information management is a set of processes and tools that let organizations centrally manage product information, which ensures a single view of product data across the enterprise, including several omnichannel commerce touchpoints.

This white paper evaluates Informatica MDM – Product 360 and product management applications of the leading ecommerce platforms and highlights the key differences in capabilities, keeping in mind the following primary purposes of product information management:

Enrichment of Product Master Data for marketing and sales
Data governance and business process management to make the right people do the right things
Enhanced data quality profiling for products data to automate 80%
Adherence to industry standards for product data and data syndication
Data synchronization with increased agility.

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