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How to bridge the customer data silos for a 360-degree customer view in CRM

“Through 2017, CRM leaders who avoid MDM will derive erroneous results that annoy customers, resulting in a 25% reduction in potential revenue gains, according to Gartner1.” Why? Customer data silos. We believe fragmented customer data that’s inaccurate, inconsistent and disconnected prevents you from creating 360-degree customer views in CRM. This has a negative impact on customer experience.

We work with best-in-class CRM leaders to bridge customer data silos for a more integrated CRM approach across functions. They are mastering customer data to fuel CRM with clean, consistent and connected customer data. That’s why CRM is one of the top six programs supported by master data management (MDM).

Want to bridge your company’s customer data silos to optimize CRM and the customer experience? Read this Gartner report MDM is Critical to CRM Optimization for recommendations such as:

  • Determine whether fragmentation of master data is affecting customer experience in ways that inhibit or damage business results.
  • Determine whether big data sources (such as social networks), underutilized "dark data," or commercially available data enrichment will enhance your business.
  • Evaluate scenarios where a single holistic view of customer data can be used to streamline and enhance CRM operations.

Get the report now. Gartner, MDM is Critical to CRM Optimization, Bill O'Kane and Kimberly Collins, 7 February 2014.

1. Gartner, MDM is Critical to CRM Optimization, Bill O'Kane and Kimberly Collins, 7 February 2014, Pg 2.