The 2015 Data Hygiene & Enrichment Report

Why High-Quality Data Is Critical to Demand Gen Success

The 2015 Data Hygiene & Enrichment Report

Why High-Quality Data Is Critical to Demand Gen Success

Data Hygiene and Enrichment Report

Only 30% of B2B organizations report that their data completeness rate is high. Where does your organization fall? Learn more in this report for marketers from Demand Gen Reports and Informatica.

Start applying findings from this report to your toolbox of data-driven marketing best practices, including:


  • 5 Steps to Enhancing the Customer Experience With a Healthy, Enriched Database
  • 3 Ways to Unleash the Potential of Marketing Automation with Better Data
  • 4 Ways that B2B Organizations Tackle Data Management


A database with missing information and bad data limits a B2B organization from successfully targeting and engaging their customers and prospects through every channel, the report finds.

Download the report now to see how data-driven organizations like RingCentral and Brooks Automation are maximizing their marketing efforts with clean data and driving new insight via enrichment.


Get the report