B2B and B2C marketing worlds rarely intersect, and there are many differences between them - including how each treats customer data.

However, B2B marketers can learn a great deal from the world of B2C marketing:

• The experience that a customer has with a brand
• Offering the best products at the right time
• The value of accurate contact data

Get some of the most valuable B2C marketing tactics that you can apply to your B2B world in this white paper from the experts at Informatica.