GFT and Informatica: The Value of Great Data for Better Customer Experience

Digital Transformation is the buzz phrase of the moment. It is not a new concept but it requires a new approach to do it.

The Insurance industry is facing a number of significant, macro and micro-level factors that are helping shape the value propositions they have to offer and influencing how they go about transformation.

All of these macro and micro-level factors lead to the convergence of three key drivers of transformation: changing consumer demand, changing technology and changing competition.

Keeping customers and attracting new ones is getting ever harder, so Insurers are being a great deal more sophisticated in how they acquire, use and analyse existing and new sources of data. Transformation is also getting more awareness at the Board level.

Customer 360 Data Hub is a solution from GFT and Informatica to provide the great data needed for a better customer experience. This white paper includes information on:

• What the Customer Experience priority is
• Why your company needs an improved view of your customers
• How Master Data management is the core capability for a Total Customer View
• How Data Governance is built in