An Informatica White Paper: Connected Vehicle, Connected Data

Delivering Great Data from Connected Vehicles: An opportunity no automaker can Ignore

The Internet of Things provides a gateway for manufacturers to design individualized customer experiences for establishing competitive advantage, and it’s no different for connected vehicles.

Clean, connected and consistent data is essential to create and deliver the attractive connected services and customer experience which will increasingly become the norm in driving customer loyalty. A fundamental step not to be overlooked is to align what is known about customers, products, and services within a data management platform.

This paper reviews:

Placing the customer at the center by managing relationship data
Consumer data safety and best practices
The road to connected data and best practices

Download now to hear from experts from Informatica, Cognizant, Capgemini and Entity Group as they share their insights on delivering great customer experiences with great data from connected vehicles.

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