Salesforce has made it possible to collect and store massive amounts of information about each of our customers. But most of us don’t know how to use that data to fully understand and predict our customers’ needs. In this session Bluewolf and Informatica will discuss how to develop a customer obsessed culture and get the most value from every customer interaction. Informatica will perform a Customer 360 for Salesforce demonstration after the main session presentation.

Your Sales, Marketing and IT teams have put all of their energy into customizing and rolling out the perfect Salesforce system. But what happens next?  What “gotchas” should you look out for and where should you invest your efforts as your Salesforce system grows? In this session Informatica explains the most overlooked aspect of customer data management and highlights potential areas for great ROI. A short customer data demonstration after the main session presentation 

Many companies are investing in top customer programs to accelerate revenue and growth rates, by shifting their approach to their top 20, 30, or 50 customers—from a transactional sales relationship to that of strategic partners with shared success. Such a strategic approach requires cloud analytics and data-driven dashboards.  In this session Salesforce and Informatica will explain how to continuously integrate, clean, and relate large volumes of data from multiple sources (such as ERP system and cloud apps) to deliver a comprehensive understanding of your most valuable customers. Informatica will perform a Salesforce Analytics Cloud demonstration after the presentation.