Yes, I would like to receive communications from Informatica about products, solutions and events.
Salutation
First Name
Last Name
Email Address
Job Title
Level
Primary Responsibility
Division
Industry
Do you have an active project?
Company Name
Country
Phone Number
Address
City
State
Postal Code
Revenue Range:
Employee Range:
Lead Source:
Lead Source Campaign:

MDM Guide: How to Build a Successful Business Case

Measure and Communicate the Economic Value of MDM

MDM Guide: How to Build a Successful Business Case

Measure and Communicate the Economic Value of MDM

Use this Informatica guide to build a powerful business case for MDM and gain executive sponsorship. A series of steps will help you calculate the cost of “bad data” in your company, quantify the revenue gains from a data governance investment and gain C-level buy-in for MDM.

Don’t be met with blank stares selling MDM to the business. Use this powerful Informatica guide to help you measure and communicate the economic value of MDM and related data governance investments. Reading this guide will help trigger that elusive executive funding and board-level support.

Key topics include:

Advice on how to identify and organise the people in your company who are having a real problem with bad data.
Sample questionnaires to help you bring hidden bad data problems to the surface through interviews with IT managers, administrators and other stakeholders.
Recommendations on how to quantify your research findings, calculate the cost of bad data – and the opportunity cost of fixing it.

This indispensable guide examines the challenge of quantifying the cost of managing master data and details three concrete actions you as an IT professional can take to build the business case.