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Empowering business in a data-centric world


Date:Tuesday, December 9, 2014
Time:7:30 AM PT
Location:Hyatt Regency San Francisco
5 Embarcadero Center
San Francisco, CA 94111






Informatica World Tour - San Francisco, CA

Tuesday, December 9, 2014, 7:30AM - 1:30PM PT

Agenda

7:30 AM - 8:00 AM   Breakfast and Registration
8:00 AM - 8:05 AM   Welcome
8:05 AM - 8:50 AM   Keynote: Perspectives on a Data-centric World 
8:55 AM - 9:25 AM   Getting Started With 2 Big Data Projects: Data Warehouse Optimization and a Managed Data Lake
9:30 AM - 10:00 AM   Data-centric Security for a Data-centric World 
10:00 AM - 10:15 AM   Break
10:15 AM - 10:45 AM   Transforming to True Customer Centric Organizations with MDM
10:50 AM - 11:20 AM   Journey to the Cloud
11:25 AM - 11:55 AM   Redefine the Value of Big Data: Seamless, End-to-end Information Management & Analytics
12:00 PM - 12:15 PM   Key takeaways 
12:15 PM  

Lunch*
-Cloud-sponsored Lunch
-Enterprise Architect Breakout Lunch

*Lunch

Cloud-sponsored Lunch

Informatica would like to invite you to lunch, hosted by the Informatica Cloud group. Join us as we discuss current challenges, best practices, breakthroughs and trends around cloud technologies. The agenda will include a variety of interactive panel discussions, customer presentations, technical content and networking sessions. Join business leaders as they define best practices to drive your business forward. No sign up is necessary, just stay for lunch.


Enterprise Architect Lunch Breakout

Data is the fuel that will differentiate your organization in the marketplace, yet most organizations do not have an enterprise data architecture to support that direction.  This breakout will cover new thinking around enterprise data architectures and the advantages of an intelligent data platform in that architecture. Are you an Enterprise Architect? If so, sign up for our exclusive lunch by simply checking the box "Yes, I will attend the Enterprise Architect Lunch."


Session Descriptions
Keynote: Perspectives on a Data-centric World
Noel Yuhanna, Principal Analyst Serving Enterprise Architecture Professionals, Forrester
Every day, we collect more data than the day before. More business transaction data. More human interaction data. More machine interaction data. Data is no longer the records we keep but it is becoming the fuel for better customer interactions, smarter products. This keynote will discuss the trends and technologies that are fundamentally changing our landscape towards a data first mindset and how next-generation data technologies can be leveraged to unleash the potential locked up in your systems. 
Getting Started with 2 Big Data Projects: Data Warehouse Optimization and a Managed Data Lake
John Haddad, Senior Director, Product Marketing, Informatica
To leverage Big Data for greater business agility and innovation, you need to speed up the process of finding, accessing, and preparing Big Data for analysis — while still controlling costs in your data warehouse environment. Find out how Hadoop lets you redistribute data storage and processing to optimize for cost, performance, and scalability by creating a new data management infrastructure called a Data Lake.
Data-centric Security for a Data-centric World
Akil Murali, ILM Product Management, Informatica
Increasing privacy regulations — and increased public attention to data breaches — make it critical to protect financial records, personal information, and other sensitive data. Learn about the latest data security trends, see updates to Informatica's data privacy and Test Data Management offerings, and find out how Informatica protects sensitive information in real time and in non-production environments without requiring costly, time-consuming changes to applications and databases. 

Transforming to True Customer Centric Organizations with MDM
Rob Karel, Vice President, Product Strategy, Informatica
Business users use applications to accomplish their day-to-day tasks. But their productivity is severely hampered when the data within these applications deteriorate to the point of being conflicting, inconsistent, and incoherent. Master Data Management (MDM) is the panacea that delivers data fidelity with the best version of the truth for business-critical data. Empower business users by enabling their applications to be “MDM Aware”. In this session, you  will learn: –How to make applications smart with MDM components –How to build a complete 360-degree view of business-critical data –How to monitor, secure, and report on business data quality.

Journey to the Cloud
Ajay Gandhi, Vice President, Cloud Marketing, Informatica
Technology megatrends such as SaaS, social, mobile and Internet of Things are transforming where business data resides, what business data is comprised of, how we access business data and who are the users of business data. The result is that every company, in every industry, must respond to these megatrends and manage data in a new way as the where, what, how and who of business data is now in a hybrid world and eventually moving to the cloud. In this session, learn about Informatica’s industry first complete Cloud integration and Data Management platform for the move to the cloud. Key use cases for journey to the cloud includes data migration, data synchronization & replication, cloud process automation, cloud mdm, lift and shift patterns, and cloud data warehousing.

Redefine the Value of Big Data: Seamless, End-to-end Information Management & Analytics
Anant Hariharan – Senior Director, QE&A, Cognizant
Technology megatrends such as SaaS, social, mobile and Internet of Things are transforming where business data resides, what business data is comprised of, how we access business data and who are the users of business data. The result is that every company, in every industry, must respond to these megatrends and manage data in a new way as the where, what, how and who of business data is now in a hybrid world and eventually moving to the cloud. In this session, learn about Informatica’s industry first complete Cloud integration and Data Management platform for the move to the cloud. Key use cases for journey to the cloud includes data migration, data synchronization & replication, cloud process automation, cloud mdm, lift and shift patterns, and cloud data warehousing.


Speakers

Noel Yuhanna Noel Yuhanna
Noel covers big data, data warehouses, Hadoop, in-memory, databases, NoSQL, data integration, data virtualization, data archiving, cloud, ETL, information fabric, big data integration, data management, data tools, and data security for Enterprise Architecture Professionals. His current focus is on Forrester Wave™ evaluations, customer experience, industry trends, new and emerging markets, and architecture. Noel has spoken at numerous industry conferences around the globe and is quoted frequently in industry publications such as CNET News, Computerworld, eWeek, InfoWorld, InformationWeek, Forbes, Search.com, The Wall Street Journal, and The New York Times. He has taught several technical and management workshops on big data, data management, data integration, building scalable apps, in-memory platforms, and data virtualization. 
John Haddad John Haddad
John Haddad is Senior Director of Big Data Product Marketing at Informatica Corporation. He has over 25 years' experience developing and marketing enterprise applications. Today, he advises organizations on Big Data best practices from a management and technology perspective. Prior to Informatica, John was Director of Product Marketing and Management at Right Hemisphere (acquired by SAP) and held various positions in R&D and business development at Oracle Corporation. John holds an AB degree in Applied Mathematics from U.C. Berkeley.
Akil Murali Akil Murali
Akil is responsible for leading strategy and product management of Data Security at Informatica. Prior to joining Informatica, Akil led strategy initiatives and product management for DLP and Encryption at Symantec including M&A planning and integration, partnerships, new product introductions and global expansions into APJ and EMEA. Earlier in his career, Akil worked as a management consultant focused on business strategy and corporate M&A and JVs. Akil holds a BS in Computer Engineering from the University of Maryland. 
Rob Karel Rob Karel
Rob Karel is the vice president Product Strategy at Informatica. Karel is focused on developing and implementing a comprehensive strategy and solution for data governance spanning the entire Informatica product family. Formerly with Forrester Research, Rob has a stellar reputation as an industry expert in the area of data management and was ranked in the top 2% of all analysts at the firm. Karel looks across Informatica’s products to advance the company’s breadth in data management. He has more than 20 years of data management experience, working in both business and IT roles to develop solutions that provide better quality of, confidence in, and usability of critical enterprise data. Most recently, Karel spent six years with Forrester Research as a Principal Analyst, and was a leading expert in how companies deliver trusted information across the enterprise to enable mission critical business processes, customer interactions and decisions. Rob received a Bachelor of Science from Ithaca College with a Major in Finance and a Minor in Economics. 
Ajay Gandhi Ajay Gandhi
Ajay is the VP of Informatica Cloud Marketing. Prior to joining Informatica, Ajay was an executive with Salesforce.com where he lead all product positioning, content and marketing activities for Cloud Platform infrastructure services. Earlier in his career, Ajay worked at SAP, Oracle, BEA and E.piphany in senior product management and product marketing roles. He was also a consultant with McKinsey and an investor with Crimson, an early stage $500M VC fund. Ajay holds a Wharton MBA and a BASc in Computer Engineering from the University of Waterloo. 
Anant Hariaran Anant Hariharan
Anant Hariharan leads the Technology Center of Excellence for North America within Cognizant, which is a technology strategy and thought leadership arm of the Quality Engineering and Assurance practice. He has over 16 years of experience in the application testing field and earlier worked with Mercury/HP for 11 years prior to joining Cognizant.



Learn about technology shifts that are propelling us forward in a data-centric world – where data is not a by-product, but the fuel that powers transformations in business, society, and individual lives. With cloud applications, mobile devices, and globally dispersed teams – data is everywhere and it matters more than ever.

During the Informatica World Tour, industry experts will discuss innovations that will take the concept of a data platform to an entirely new level and present Informatica’s vision to transform data into insight. Speakers will include customers, independent industry analysts, and Informatica luminaries.


Map

Keynote Sponsor

Cognizant


Exhibit Sponsors

EKS&H              AmberLeaf