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Empowering business in a data-centric world

Date:	Tuesday, December 2, 2014
Time:	7:30 AM ET
Location:	Marriott Marquis 1535 Broadway New York, NY 10036

Informatica World Tour - New York, NY

Tuesday, December 2, 2014, 7:30AM - 1:30PM ET

Agenda

7:30 AM - 8:00 AM

Breakfast and Registration

8:00 AM - 8:05 AM

Welcome

8:05 AM - 8:50 AM

Keynote: Perspectives on a Data-centric World

8:55 AM - 9:25 AM

Getting Started with 2 Big Data Projects: Data Warehouse Optimization and a Managed Data Lake

9:30 AM - 10:00 AM

Transforming to True Customer Centric Organizations with MDM

10:00 AM - 10:15 AM

Break

10:15 AM - 10:45 AM

Data-centric Security for a Data-centric World

10:50 AM - 11:20 AM

Journey to the Cloud

11:25 AM - 11:55 AM

Redefine the Value of Big Data: Seamless, End-to-end Information Management & Analytics

12:00 PM - 12:15 PM

Key takeaways

12:15 PM

Lunch*
-Cloud-sponsored Lunch
-Enterprise Architect Breakout Lunch

*Lunch

Cloud-sponsored Lunch

Informatica would like to invite you to lunch, hosted by the Informatica Cloud group. Join us as we discuss current challenges, best practices, breakthroughs and trends around cloud technologies. The agenda will include a variety of interactive panel discussions, customer presentations, technical content and networking sessions. Join business leaders as they define best practices to drive your business forward. No sign up is necessary, just stay for lunch.

Enterprise Architect Lunch Breakout

Data is the fuel that will differentiate your organization in the marketplace, yet most organizations do not have an enterprise data architecture to support that direction. This breakout will cover new thinking around enterprise data architectures and the advantages of an intelligent data platform in that architecture. Are you an Enterprise Architect? If so, sign up for our exclusive lunch by simply checking the box "Yes, I will attend the Enterprise Architect Lunch."

Session Descriptions
Perspectives on a Data-centric World
Noel Yuhanna, Principal Analyst Serving Enterprise Architecture Professionals, Forrester
Every day, we collect more data than the day before. More business transaction data. More human interaction data. More machine interaction data. Data is no longer the records we keep but it is becoming the fuel for better customer interactions, smarter products. This keynote will discuss the trends and technologies that are fundamentally changing our landscape towards a data first mindset and how next-generation data technologies can be leveraged to unleash the potential locked up in your systems.

Getting Started with 2 Big Data Projects: Data Warehouse Optimization and a Managed Data Lake
Jeff Rydz, Director, Big Data Solutions, Informatica
To leverage Big Data for greater business agility and innovation, you need to speed up the process of finding, accessing, and preparing Big Data for analysis — while still controlling costs in your data warehouse environment. Find out how Hadoop lets you redistribute data storage and processing to optimize for cost, performance, and scalability by creating a new data management infrastructure called a Data Lake.

Transforming to True Customer Centric Organizations with MDM
Ravi Shankar, Vice President, MDM Product Marketing, Informatica
Business users use applications to accomplish their day-to-day tasks. But their productivity is severely hampered when the data within these applications deteriorate to the point of being conflicting, inconsistent, and incoherent. Master Data Management (MDM) is the panacea that delivers data fidelity with the best version of the truth for business-critical data. Empower business users by enabling their applications to be “MDM Aware”.

Data-centric Security for a Data-centric World
Julie Lockner, VP of ILM Product Marketing, Informatica
Increasing privacy regulations — and increased public attention to data breaches — make it critical to protect financial records, personal information, and other sensitive data. Learn about the latest data security trends, see updates to Informatica's data privacy and Test Data Management offerings, and find out how Informatica protects sensitive information in real time and in non-production environments without requiring costly, time-consuming changes to applications and databases.

Journey to the Cloud
Mark Murray, Director Field Enablement-Informatica Cloud, Informatica
Technology megatrends such as SaaS, social, mobile and Internet of Things are transforming where business data resides, what business data is comprised of, how we access business data and who are the users of business data. The result is that every company, in every industry, must respond to these megatrends and manage data in a new way as the where, what, how and who of business data is now in a hybrid world and eventually moving to the cloud. In this session, learn about Informatica’s industry first complete Cloud integration and Data Management platform for the move to the cloud. Key use cases for journey to the cloud includes data migration, data synchronization & replication, cloud process automation, cloud mdm, lift and shift patterns, and cloud data warehousing.

Redefine the Value of Big Data: Seamless, End-to-end Information Management & Analytics
James Jeude, Global Practice Leader-Healthcare, Enterprise Information Management (EIM), Cognizant
Technology megatrends such as SaaS, social, mobile and Internet of Things are transforming where business data resides, what business data is comprised of, how we access business data and who are the users of business data. The result is that every company, in every industry, must respond to these megatrends and manage data in a new way as the where, what, how and who of business data is now in a hybrid world and eventually moving to the cloud. In this session, learn about Informatica’s industry first complete Cloud integration and Data Management platform for the move to the cloud. Key use cases for journey to the cloud includes data migration, data synchronization & replication, cloud process automation, cloud mdm, lift and shift patterns, and cloud data warehousing.

Speakers

Noel Yuhanna
Noel covers big data, data warehouses, Hadoop, in-memory, databases, NoSQL, data integration, data virtualization, data archiving, cloud, ETL, information fabric, big data integration, data management, data tools, and data security for Enterprise Architecture Professionals. His current focus is on Forrester Wave™ evaluations, customer experience, industry trends, new and emerging markets, and architecture. Noel has spoken at numerous industry conferences around the globe and is quoted frequently in industry publications such as CNET News, Computerworld, eWeek, InfoWorld, InformationWeek, Forbes, Search.com, The Wall Street Journal, and The New York Times. He has taught several technical and management workshops on big data, data management, data integration, building scalable apps, in-memory platforms, and data virtualization.

Jeff Rydz
As our Director of Strategic Business Development, Jeff is the business owner for our Big Data and Hadoop integration technologies. Jeff began his career at Informatica in 2004. In his ten years at Informatica he worked within a variety of product marketing and professional services teams. Prior to Informatica, he was a technical analyst at the University of Illinois.

Ravi Shankar
Ravi Shankar is Vice President, MDM Product Marketing, Informatica. Shankar is responsible for product and technical marketing activities for master data management (MDM) as part of the Data Quality business unit at Informatica. Shankar joined Informatica following the Siperian acquisition, where he ran product marketing. He helped position the company as a proven leader in multidomain MDM. With over 20 years of leadership experience, Shankar has directed product marketing, product management, and business development efforts at enterprise software leaders such as Oracle. Shankar holds a BS (Honors) and an MS in Computer Science, and an MBA from the Haas School of Business at the University of California, Berkeley. Ravi is a published author and a frequent speaker on MDM and data governance.

Julie Lockner
Julie Lockner is a recognized leading industry expert in the structured data management market. Julie joins Informatica from the industry analyst firm ESG, where she served a dual role of senior analyst and vice president covering data management solutions and managing the end-user consulting practice. Prior to joining ESG, Julie was President and Founder of CentricInfo, a consulting firm acquired by ESG, specializing in implementing Data Governance and Data Center Optimization programs.

Mark Murray
As Director Field Enablement - Informatica Cloud, Mark is an Informatica Cloud Evangelist. Mark’s responsibilities include enabling customers, partners and employees to be successful in leveraging Informatica’s cloud data integration technology. Mark is focused on delivering presales support, enablement, demos, documentation, and training. Most importantly Mark is focused on ensuring customer success.

James Jeude
James Jeude is a Global Practice Leader of the Healthcare Practice in Cognizant’s Enterprise Information Management (EIM) unit. James also covers EIM’s Cognizant Business Consulting, and has led the marketing and strategy groups as well.

James’ career has included leadership roles in sales, marketing, programming, and product management in companies ranging from large data-intensive firms such as AT&T, Dun & Bradstreet, and IMS Health, to text-mining startup Connotate.com and then to the Ask Jeeves (Ask.com) search engine. His particular interest is understanding and maximizing the business impact of EIM’s adoption, including: bringing analytical extensions to traditional Data Warehousing users; understanding the successes and correcting the failures in business adoption of new BI and mobility systems; the optimal placement and use of ‘big data’ in companies undergoing IT transformations; and the increasing importance of merging data quality and data governance with corporate information strategy.

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Learn about technology shifts that are propelling us forward in a data-centric world – where data is not a by-product, but the fuel that powers transformations in business, society, and individual lives. With cloud applications, mobile devices, and globally dispersed teams – data is everywhere and it matters more than ever.

During the Informatica World Tour, industry experts will discuss innovations that will take the concept of a data platform to an entirely new level and present Informatica’s vision to transform data into insight. Speakers will include customers, independent industry analysts, and Informatica luminaries.

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