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Empowering business in a data-centric world

Date:	Wednesday, November 19, 2014
Time:	7:30 AM ET
Location:	Sheraton Boston Hotel 39 Dalton Street Boston, MA 02199

Informatica World Tour - Boston, MA

Wednesday, November 19, 2014, 7:30AM - 1:30PM ET

Agenda

7:30 AM - 8:00 AM

Breakfast and Registration

8:00 AM - 8:05 AM

Welcome

8:05 AM - 8:50 AM

Keynote: Perspectives on a Data-centric World

8:55 AM - 9:25 AM

Getting Started with 2 Big Data Projects: Data Warehouse Optimization and a Managed Data Lake

9:30 AM - 10:00 AM

Transforming to True Customer Centric Organizations with MDM

10:00 AM - 10:15 AM

Break

10:15 AM - 10:45 AM

Data-centric Security for a Data-centric World

10:50 AM - 11:20 AM

Journey to the Cloud

11:25 AM - 11:55 AM

MDM in a Big Data World

12:00 PM - 12:15 PM

Key takeaways

12:15 PM

Lunch*
-Cloud-sponsored Lunch
-Enterprise Architect Breakout Lunch

*Lunch

Cloud-sponsored Lunch

Informatica would like to invite you to lunch, hosted by the Informatica Cloud group. Join us as we discuss current challenges, best practices, breakthroughs and trends around cloud technologies. The agenda will include a variety of interactive panel discussions, customer presentations, technical content and networking sessions. Join business leaders as they define best practices to drive your business forward. No sign up is necessary, just stay for lunch.

Enterprise Architect Lunch Breakout

Data is the fuel that will differentiate your organization in the marketplace, yet most organizations do not have an enterprise data architecture to support that direction. This breakout will cover new thinking around enterprise data architectures and the advantages of an intelligent data platform in that architecture. Are you an Enterprise Architect? If so, sign up for our exclusive lunch by simply checking the box "Yes, I will attend the Enterprise Architect Lunch."

Session Descriptions
Perspectives on a Data-centric World
Tony Baer, Principal Analyst, IT – Information Management, Ovum
Every day, we collect more data than the day before. More business transaction data. More human interaction data. More machine interaction data. Data is no longer the records we keep but it is becoming the fuel for better customer interactions, smarter products. This keynote will discuss the trends and technologies that are fundamentally changing our landscape towards a data first mindset and how next-generation data technologies can be leveraged to unleash the potential locked up in your systems.

Getting Started with 2 Big Data Projects: Data Warehouse Optimization and a Managed Data Lake
Marty Norris, Product Specialist, Informatica
To leverage Big Data for greater business agility and innovation, you need to speed up the process of finding, accessing, and preparing Big Data for analysis — while still controlling costs in your data warehouse environment. Find out how Hadoop lets you redistribute data storage and processing to optimize for cost, performance, and scalability by creating a new data management infrastructure called a Data Lake.

Transforming to True Customer Centric Organizations with MDM
Ravi Shankar, Vice President, MDM Product Marketing, Informatica
Business users use applications to accomplish their day-to-day tasks. But their productivity is severely hampered when the data within these applications deteriorate to the point of being conflicting, inconsistent, and incoherent. Master Data Management (MDM) is the panacea that delivers data fidelity with the best version of the truth for business-critical data. Empower business users by enabling their applications to be “MDM Aware”.

Data-centric Security for a Data-centric World
Julie Lockner, VP of ILM Product Marketing, Informatica
Increasing privacy regulations — and increased public attention to data breaches — make it critical to protect financial records, personal information, and other sensitive data. Learn about the latest data security trends, see updates to Informatica's data privacy and Test Data Management offerings, and find out how Informatica protects sensitive information in real time and in non-production environments without requiring costly, time-consuming changes to applications and databases.

Journey to the Cloud
Sid Lasley, Vice President, Cloud Sales Engineering, Informatica
Technology megatrends such as SaaS, social, mobile and Internet of Things are transforming where business data resides, what business data is comprised of, how we access business data and who are the users of business data. The result is that every company, in every industry, must respond to these megatrends and manage data in a new way as the where, what, how and who of business data is now in a hybrid world and eventually moving to the cloud. In this session, learn about Informatica’s industry first complete Cloud integration and Data Management platform for the move to the cloud. Key use cases for journey to the cloud includes data migration, data synchronization & replication, cloud process automation, cloud mdm, lift and shift patterns, and cloud data warehousing.

MDM in a Big Data World
Christopher Blotto, Chief Technologist and Managing Partner, Knowledgent
The concept of the Data Lake is becoming more prevalent in data management circles. Organizations need to consider a number of factors, including processes and architecture attributes, when developing a data servicing strategy. On the process side, the conceptual framework should include master data source identification, acquisition, hub management, integration, and access. In tandem with these processes, the MDM architecture should be capable of long-term high performance and responsiveness to continuous change. Essentially, MDM becomes the "reservoir" in establishing a search index within the Data Lake. In this industry innovation session, topics to be covered include using MDM capabilities to enable search and navigation in distributed environments; transitioning existing data management investments into the Big Data world; and distinguishing the hype from the reality through real-world use case overviews.

Speakers

Tony Baer
Tony Baer leads Ovum’s Big Data research area. Over his 25 years in the industry, he has studied issues of data integration, software and data architecture, middleware, and application development. Having tracked the emergence of BI and data warehousing back in the 1990s, Baer sees similar parallels emerging in the world of Big Data today. His coverage focuses on how Big Data must become a first-class citizen in the data center, IT organization, and the business. Baer has a multi-disciplinary background touching the different tiers of enterprise software. His expertise in data management is complemented by deep background in software development platforms and integration architecture.

Martin Norris
Martin Norris works with national customers to design data integration solutions, including managing complex unstructured and semi-structured data. He specializes in Big Data challenges and using Hadoop to integrate data into the customer's environment. Previously, Martin held data-focused roles with information companies, such as Information Builders and Johns Hopkins Bloomberg School of Public Health.

Christopher Blotto
Christopher Blotto is a Founding Partner and Chief Technologist for Knowledgent. A recognized leader in the Enterprise Information Management sector, he heads up business development and strategy for Knowledgent's Information Value Management practice for the firm.

He is responsible for continuous refinement of the company's evolving go-to-market information management vision, strategy, and competency center. To ensure Knowledgent best meets customer demand for high quality, low risk solutions, Chris spends significant time directly with customers and partners to further develop and enrich Knowledgent's solution portfolio.

Chris has over 20 years of experience in the Information Technology field, specializing in information management, Big Data, enterprise architecture, organizational change management, and IT leadership. He has been successful in both industry and consulting, and brings a unique perspective of both business and technical solutions across many industries.

An expert on master information management, Big Data, and governance, Mr. Blotto is frequently requested to share his experiences at key events and conferences.

Ravi Shankar
Ravi Shankar is Vice President, MDM Product Marketing, Informatica. Shankar is responsible for product and technical marketing activities for master data management (MDM) as part of the Data Quality business unit at Informatica. Shankar joined Informatica following the Siperian acquisition, where he ran product marketing. He helped position the company as a proven leader in multidomain MDM. With over 20 years of leadership experience, Shankar has directed product marketing, product management, and business development efforts at enterprise software leaders such as Oracle. Shankar holds a BS (Honors) and an MS in Computer Science, and an MBA from the Haas School of Business at the University of California, Berkeley. Ravi is a published author and a frequent speaker on MDM and data governance.

Julie Lockner
Julie Lockner is a recognized leading industry expert in the structured data management market. Julie joins Informatica from the industry analyst firm ESG, where she served a dual role of senior analyst and vice president covering data management solutions and managing the end-user consulting practice. Prior to joining ESG, Julie was President and Founder of CentricInfo, a consulting firm acquired by ESG, specializing in implementing Data Governance and Data Center Optimization programs.

Sid Lasley
As Vice President of Cloud Sales Engineering at Informatica, Sid leads a Global team of Sales Engineers focused on the Informatica Cloud Portfolio. He's involved in all aspects of the Cloud solution, including product direction, messaging, demonstration assets and alignment with sales. Sid has been with Informatica for 14 years in various roles, including 3 years in Singapore leading the APJ Pre-Sales organization. He launched Informatica's Global Solution Services organization, which helped drive operational efficiency and scalability across the Global Pre-Sales organization.

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Learn about technology shifts that are propelling us forward in a data-centric world – where data is not a by-product, but the fuel that powers transformations in business, society, and individual lives. With cloud applications, mobile devices, and globally dispersed teams – data is everywhere and it matters more than ever.

During the Informatica World Tour, industry experts will discuss innovations that will take the concept of a data platform to an entirely new level and present Informatica’s vision to transform data into insight. Speakers will include customers, independent industry analysts, and Informatica luminaries.

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